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What Is Search Engine Optimization (SEO)

This is a very brief introduction to Search Engine Optimization (SEO)…written for me to understand and hopefully you.

Search Engine Optimization

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SEO is an abbreviation of “Search Engine Optimization” which is a way of improving and promoting a web site for the benefit of receiving visitors from search engines, the more the better. Basically, the higher your site is ranked on a search engine result page and the more frequent it appears the better for the website owner because that will result in more visitors to the website. Everyone want’s people reading their blog post, or else why would they write them?

SEO is simply a matter of making sure your site is structured in a way that search engines understand, also another SEO tactic is to promote a site to increase the number of backlinks, or inbound links.

Google, Bing and Yahoo are the 3 biggest search engines used and they use crawlers to find website pages.

White Hat SEO & Black Hat SEO

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There are two categories SEO techniques can be into: one is the “white hat” technique and the other is “black hat” technique. The “white hat” technique is what search engines recommend as part of good design, and “black hat” are techniques of which search engines do not approve. For the search engines to try and minimize the black hat technique, they have classified these methods and the people who use them as either white hat SEO or black hat SEO. Using white hat techniques will produce long lasting results whilst black hat will eventually get you banned, temporarily or permanently once the search engines get swift of what you are doing.

Writing White Hat SEO vs Black Hat SEO

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The technique of writing white hat SEO is considered if it conforms to the search engines’ guidelines and involves no deception. Writing white hat SEO is about making sure that the content a search engines spiders (indexes) and ranks is in fact the same content a user sees. Basically white hat is creating content for the readers/users and not the search engines and then making the content easy to index for the spiders.

Black hat SEO on the other hand involves deception in order to get high ranked in the search engines, like using hidden text. An example of black hat SEO is using text similar to the background to make it invisible to the reader, using invisible div tags or positioning the text off the screen. You can even cloak a page, meaning giving a different page depending on if it is a human or a search engine requesting the page.

Practicing either of these black hat methods can get your site removed from the search engines listings or lower ranks. An example of this occurred February 2006 when BMW Germany and Ricoh Germany got removed from Google , they are back now, they fixed the pages and apologized.

So there you have it, I kept my promise when I said “a BRIEF introduction to SEO!” 😉

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